OCBC NISP Rebrands to OCBC Solidifying The Bank to Become Stronger with One Brand, One Group Unity

14 Nov 2023

Jakarta, November 14, 2023 – Marking the start of an exciting new banking journey, Bank OCBC NISP unveiled ‘OCBC’ as a new brand name and logo, effective November 14, 2023. The inauguration took place in Jakarta through a grand event titled 'OCBC Experience: Supporting Indonesia to the Global Stage' which brought together thought leaders and industry experts to share their insights and expertise. The change of this brand name will not affect its legal name, which remains as PT Bank OCBC NISP Tbk. Previously, the brand name change has been unveiled across Singapore, Malaysia, Hong Kong, and Macau on July 3, 2023.

With the unified brand, OCBC Indonesia will provide stronger service to customers with enhanced regional propositions and reinforce its synergy and collaboration with the OCBC Group capabilities, leveraging local strength, knowledge and values.

Parwati Surjaudaja, President Director of OCBC Indonesia, said, “The rebranding to OCBC is a natural progression for our bank and will certainly encourage us to continue raising the bar and accelerate growth. As part of the OCBC Group, the bank is committed to promoting Indonesia's economic growth and development, as well as assisting Indonesians in achieving their greater financial aspiration in ASEAN, Greater China, and beyond.”

In the same opportunity, Ms Helen Wong, Group Chief Executive Officer of OCBC, said, “Indonesia now joins Singapore, Malaysia, Hong Kong and Macau, our core markets, as well as other leading economies like London and New York and Sydney with the new OCBC brand. Come December, we will complete the change with mainland China.”

“Trade and investment opportunities across ASEAN and Greater China remain large and will continue to rise despite the rising geopolitical tensions and challenging economic conditions. We are therefore optimistic as regards Indonesia’s long-term economic growth and will continue to invest in Indonesia to support our customers’ needs and enable them to realise their aspirations – for now, and beyond,” added Ms Helen Wong.

In addition, the rebranding will also enable OCBC to further leverage on the strengths and resources of OCBC Group, one of the largest banking groups in Southeast Asia. This will allow OCBC to offer its customers a wider range of products and services, as well as access to regional and global markets.

OCBC NISP Brand Milestone

The OCBC Indonesia logo was last refreshed in 2008, as OCBC Bank becomes the majority shareholder. In tandem with the new refreshed logo, the Bank has also launched a new tagline: For now, and beyond (Terus Bersama, Melaju Jauh). The new tagline reflects OCBC’s DNA of always taking a long-term view in all its dealings and investments, and its commitment not just to the present but also to the future, to make a lasting impact for a better world.

Special Benefits For Customers
Stronger synergy and connectivity with the OCBC Group also provides more benefits and features for individual and business customers. The benefits include:

  • Individual Customers

    • Exclusive offers at various reputable merchants, both domestic and international
    • Free cash withdrawal through OCBC Group ATM in Indonesia, Singapore, Malaysia, and Hong Kong
    • Cash withdrawal without conversion at overseas ATMs for 11 foreign currencies with Global Debit Card
    • Various cashback programs, exclusive airport pick-up service in Singapore, also access to OCBC Premier Center Lounge in Singapore and Malaysia for Premier Banking and Private Bank customers.
    • Easy access to Premier Banking services at OCBC Singapore, and comprehensive legacy planning assistance for Private Banking clients.
  • Business Customers

    • Regional Desk: Banking services for entrepreneurs aspiring to grow their business in OCBC Group network.
    • Easy access to business products and services, issuance of bank guarantees and Letters of Credit in the OCBC Group network countries.
    • Opportunities for collaborations for cross-country entrepreneurs in the OCBC One Connect Series.
    • Opportunities to participate in international awards and events by OCBC Group for Indonesian SMEs.

Details of the Bank's brand and logo changes can be found in the Fact sheet and on website, www.ocbc.id.

About OCBC Indonesia
OCBC Indonesia was established in Bandung in 1941 under the name Nederlandsch Indische Spaar en Deposito Bank. As of September 30, 2023, OCBC Indonesia serves customers through 199 office networks in 54 cities in Indonesia. Furthermore, customers could conduct transaction through the Bank's 494 ATM, more than 90,000 ATM networks in Indonesia, and connected to more than 600 OCBC Group ATM networks in Singapore and Malaysia. OCBC Indonesia also serves customers through various digital channels, including mobile banking and internet banking – both for individuals and corporations. OCBC Indonesia is one of the banks with the highest credit ratings in Indonesia, namely AAA(idn)/stable from PT Fitch Ratings Indonesia

About OCBC
OCBC is the longest established Singapore bank, formed in 1932 from the merger of three local banks, the oldest of which was founded in 1912. It is one of the world’s most highly-rated banks, with Aa1 by Moody’s and AA- by both Fitch and S&P. Recognised for its financial strength and stability, OCBC is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.

OCBC is now the second largest financial services group in Southeast Asia by assets. The Group offers a broad array of commercial banking, specialist financial and wealth management services, ranging from consumer, corporate, investment, private and transaction banking to treasury, insurance, asset management and stockbroking services. OCBC’s private banking services are provided by its wholly owned subsidiary Bank of Singapore, which operates on a unique open-architecture product platform to source for the best-in-class products to meet its clients’ goals. Its insurance subsidiary, Great Eastern Holdings, is the oldest and most established life insurance group in Singapore and Malaysia. Its asset management subsidiary, Lion Global Investors, is one of the largest private sector asset management companies in Southeast Asia. The Group’s key markets are Singapore, Malaysia, Indonesia and Greater China. It has more than 410 branches and representative offices in 19 countries and regions.

For more information, please visit www.ocbc.com.

Brand & Communication Division, Bank OCBC NISP

Brand & Communication Division
OCBC NISP Tower, Jl Prof Dr Satrio Kav 25, Jakarta 12940
Tel: 021- 25533888; Fax: 021-57944000
Website : www.ocbcnisp.com

Aleta Hanafi
Division Head
Mobile: 62-8119860068
Chandra Novita
Mobile: 62-8111071069
Nadya Maharani
Mobile: 62-8118725945
Novi Henriatika
Mobile: 62-8119812329

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