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Jakarta, 9 June 2025 – OCBC officially launched a short film titled “Kita Usahakan Rumah Itu” (Let’s Make That House a Home), a touching piece that highlights the meaning of “home” as the place where stories and memories begin. Directed by Yandy Laurens, the film is accompanied by a theme song of the same name, performed by musician Sal Priadi.
This launch is part of OCBC's broader vision to encourage young people to boldly build their future—including owning their dream home—without sacrificing lifestyle or financial stability, while staying #FUNanciallyFIT. Through this music video, OCBC wants to convey the message that a home is not just a physical structure, but an emotional space built through effort.
“OCBC aims to inspire young people to live a balanced lifestyle while wisely planning for their future. We provide financial solutions to help them start working toward their dreams, including owning a dream home. With this music video’s fun and emotional approach, we hope to echo that we’re here with complete solutions—from the Financial Fitness Gym, life goals planning via OCBC mobile, easy investments starting from IDR 10,000 to affordable mortgage loans. All of these are to help and accompany the younger generation in realistically and affordably pursuing their dream home while staying #FUNanciallyFIT,” explained Nanda Nandiana, OCBC’s Marcomm & Loyalty Business Head.
The film and song portray the everyday lives of urban youth striving for a home in many forms—a place to live, a place to return to, and a space to share stories. The use of authentic talent and grounded narrative are key strengths of the film in emotionally resonating with the audience.
Sal Priadi, the songwriter and performer of the theme song, shared that the song is a personal reflection of the home as an emotional space. “To me, a home isn't always a place. Sometimes, it’s a person, a memory, or a voice that brings peace. Through this song, I want to express that a home is something we build together,” said Sal.
Along with the launch of this music video, reaffirms its commitment to assisting young people design a financially healthy future. With a variety of relevant banking solutions and financial education, OCBC believes that owning a home is no longer an unreachable dream. To support this, OCBC not only shares an inspiring message but also offers concrete solutions that young people can immediately utilize, including:
“We aim to deliver a banking experience that is simple, approachable, and solution oriented. We believe financial planning should not be stressful—it should be empowering,” concluded Nanda.
The short film “Kita Usahakan Rumah Itu” is now available on Sal Priadi’s YouTube channel: @SalPriadi.
About OCBC
PT Bank OCBC NISP Tbk (OCBC) was established in Bandung in 1941 under the name Nederlandsch Indische Spaar en Deposito Bank. Over its 84 years of journey, the Bank has undergone several name changes, from 'Bank NISP' to 'Bank OCBC NISP', and 'OCBC' on November 14, 2023. As of March 31, 2025, OCBC serves customers through 205 office networks in 54 cities in Indonesia. Furthermore, customers could conduct transaction through the Bank's 529 ATM, more than 90,000 ATM networks in Indonesia, and connected to more than 580 OCBC Group ATM networks in Singapore and Malaysia. OCBC also serves customers through various digital channels, including mobile banking and internet banking – both for individuals and corporations. OCBC is one of the banks with the highest credit ratings in Indonesia, namely AAA(idn)/stable from PT Fitch Ratings Indonesia.
Brand & Communication Division, OCBC
OCBC Tower, Jl Prof Dr Satrio Kav 25, Jakarta 12940
Tel: 021- 25533888; Fax: (62)-021-57944000
Email: brand.communication@ocbc.id
Website: www.ocbc.id
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Aleta Hanafi Division Head aleta.hanafi@ocbc.id, Mobile: 62-8119860068 |
Chandra Novita Publicist chandra.novita@ocbc.id Mobile: 62-8111071069 |
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Nadya Maharani Publicist nadya.maharani@ocbc.id Mobile: 62-8118725945 |
Novi Henriatika Publicist novi.henriatika@ocbc.id Mobile: 62-8119812329 |
