Jakarta, 31 May 2023 – Bank OCBC NISP who is committed to support MSME players in Indonesia is proud to launch Nyala Bisnis, a business solution to help Indonesian entrepreneurs #BeraniNaikLevel (dare to level up). Through Nyala Bisnis, MSMEs not only are able to manage & develop their business with Business Banking solutions but are also provided with support in the form of educational activities and entrepreneurs community to share knowledge and experience through Business Fitness Solution.
Based on ASEAN Investment Report 2022 data that published by the United Nations Conference on Trade and Development (UNCTAD), the number of MSMEs in Indonesia reached 65.46 million, which contributed 60.3% to the Gross Domestic Product (GDP) and was able to absorb 97% of the workforce in Indonesia.
However, MSMEs are still facing various challenges in managing, planning and funding their business. This is reflected in OCBC NISP Business Fitness Index 2023, a research conducted to measure the financial health of a business. The survey results show that the average score of all business scales is 43.84, which is still far from the ideal score of 75. This means that the majority of Indonesian MSMEs financial health needs to be improved.
"Even though the financial health of the majority of Indonesian MSMEs is still not ideal, we must be optimistic that the score will gradually improve. Bank OCBC NISP believes that inclusion accompanied by qualified business training will make Indonesian MSMEs #BeraniNaikLevel and continue to be adaptive, innovative and highly competitive. Through Nyala Bisnis, we will continue to synergize in supporting the empowerment of MSMEs in order to increase financial inclusion and support Indonesia economic growth. Nyala Bisnis is also one of the Bank's initiatives in supporting various government programs in order to increase the potential of MSMEs in Indonesia," said Heriwan Gazali, Head of Retail Loan Business Bank OCBC NISP.
In terms of business management, 44% of MSMEs in Indonesia still mix their personal and business finances. In fact, these two things should be separated in order to make it easier for them to maintain a healthier business financial condition. Furthermore, 75% of MSMEs in Indonesia admit that they have kept financial records; however, 80% of them still keep financial records manually in this all-digital era. Moreover, only 34% of MSMEs use digital products for their business and operations.
On planning, most MSMEs still need to improve their ability to meet and manage business financial conditions, including in planning to get additional funding during an emergency. It is reflected in the index, showing 53% of MSMEs do not understand how to estimate a budget, income, funds for running their business and how to get emergency funds. As a result of this low awareness of planning, the average Indonesian MSMEs (50%) only have reserve funds that can support operational activities for 1-4 months.
The low intention of Indonesian MSMEs to apply for capital loans is caused by limited access to information from financial institutions and the limited amount or value of collateral. Not only that, there are still many MSMEs that do not systematically and irregularly record their finances (52%) which can also prevent them from obtaining credit facilities from banks or other credit providers.
"In order for MSMEs to #BeraniNaikLevel, entrepreneurs can revolutionize their perspective when they start a business, as well as carry out financial operational transformations to grow the business. Hence, it's more systematic and not only focus on instant profit, but also focus on more sustainable business growth," added Heriwan.
Nyala Bisnis: Business Solution for Indonesian Entrepreneurs to #BeraniNaikLevel
As the solution to challenges faced by MSME players and in order to support Indonesian MSMEs, Bank OCBC NISP introduced Nyala Bisnis, an innovative financial solution that targets MSME players. Nyala Bisnis offers the convenience of managing business finances through 1 account with 13 currencies, free unlimited interbank transaction fees with BI Fast, easy access to loans, free of charge MDR QRIS and the hassle-free of digital business transactions anywhere and anytime via One Mobile and Velocity, including the ease of making foreign exchange transactions through digital banking at competitive exchange rates.
Another advantage of Nyala Bisnis is the Business Fitness Solution which provides various benefits such as business health checks and access to free business skills modules, as well as taking part in business community classes with business experts through ruangmenyala.com.
Responding to the launch of Nyala Bisnis, Muhammad Riandy Haroen, Chairman of the Central Jakarta BPC HIPMI said “As an entrepreneur and member of HIPMI, a business forum for young Indonesian entrepreneurs, I believe that there are solutions to all the obstacles faced by MSMEs in Indonesia. I would like to express my sincere appreciation to Bank OCBC NISP for launching Nyala Bisnis, a solution that encourages entrepreneurs in Indonesia to #BeraniNaikLevel."
“We are pleased to have the opportunity to collaborate with Bank OCBC NISP in providing inspiring and practical training related to financial literacy, digital utilization and business development, which aims to make Indonesian MSMEs grow in a sustainable manner," added Riandy.
To find out more about Nyala Bisnis, please visit https://www.ocbcnisp.com/id/individu/nyala/nyala-bisnis.
About OCBC NISP Business Fitness Index
OCBC NISP Business Fitness Index is a research conducted to measure the financial health of a Micro, Small and Medium Enterprise (MSMEs) by observing and understanding financial behavior in running their business. The OCBC NISP Business Fitness Index measurement tool consists of 3 main pillars, namely Manage, Plan, and Capital, with 2 supporting elements, namely Entrepreneurial Behavior and Entrepreneurial Agility. The five measurement components are then evaluated based on 19 attributes that represent various everyday Indonesian MSME financial behaviors. This indicator was measured through a survey of 818 respondents from Jakarta, Bandung, Medan and Surabaya who have roles as owners, directors, managers or executors of financial management.
Overview of Bank OCBC NISP
Bank OCBC NISP was established in Bandung in 1941 under the name Nederlandsch Indische Spaar en Deposito Bank. As of 31 March 2023, Bank OCBC NISP serves customers through 199 office networks in 54 cities in Indonesia. Furthermore, customers could conduct transaction through the Bank's 492 ATM, more than 90,000 ATM networks in Indonesia, and connected to more than 600 OCBC Group ATM networks in Singapore and Malaysia. Bank OCBC NISP also serves customers through various digital channels, including mobile banking and internet banking – both for individuals and corporations. Bank OCBC NISP is one of the banks with the highest credit ratings in Indonesia, namely AAA(idn)/stable from PT Fitch Ratings Indonesia.
Brand & Communication Division, Bank OCBC NISP
OCBC NISP Tower, Jl Prof Dr Satrio Kav 25, Jakarta 12940
Tel: 021- 25533888; Fax: 021-57944000
Website : www.ocbcnisp.com
Event - 30 Nov 2023