Only 42% of Indonesian MSMEs Are Aware of Sustainable Business Concepts, Bank OCBC NISP and Qualita Launch Nyala Bisnis Competition to Encourage Business Owners #BeraniNaikLevel

2 Oct 2023

Jakarta, 2 October 2023 – Bank OCBC NISP and Qualita, a company that specializes in sustainable packaging conducted Nyala Bisnis Competition. The competition was held to encourage and educate MSMEs in Indonesia to turn challenges into opportunities #BeraniNaikLevel and be more environmentally conscious while supporting Indonesia’s economy.

“Bank OCBC NISP is committed to support Indonesian MSMEs. Through Nyala Bisnis Competition, we encourage MSMEs to innovate and develop their businesses in a sustainable manner. The first step is to manage their business finances well. However, according to the OCBC NISP Business Fitness Index 2023, 44% of MSMEs in Indonesia still intermix their personal and business finances. As a result, this can make them difficult to maintain their business financial condition, and it is challenging for banks and other financial institutions to assess their creditworthiness,” stated Heriwan Gazali, Head of Retail Loan Business Bank OCBC NISP.

Bank OCBC NISP understands that MSMEs not only need funding, but also literacy and careful planning in order to survive sustainably. Through Nyala Bisnis, Bank OCBC NISP provides an innovative financial solution that offers convenience in managing business finances through 1 account equipped with 13 currencies, free unlimited interbank transaction fees with BI Fast, easy access to loans, free of charge MDR QRIS and the hassle-free of digital business transactions anywhere and anytime via One Mobile and Velocity, including the ease of making foreign exchange transactions through digital banking at a competitive exchange rates. Customers also can enjoy Business Fitness Solution to enrich their business knowledge.

In addition to managing business finances effectively, another way to develop a sustainable business is to implement an environmentally friendly business concept. However, the OCBC NISP Business Fitness Index 2023 shows that the majority of MSMEs in Indonesia are unfamiliar with or have not implemented environmentally friendly business concept. Only 42% of MSME players are aware of the concept, and of those who are aware, only 51% have implemented it.

Lulu Bong, Founder & CEO of Qualita Company said that "while relatively small number of MSMEs currently implement environmentally friendly business concepts, from the experience of those who have implemented them - environmentally friendly business concepts can be beneficial for the environment. One way to implement this concept is to use sustainable packaging.” In addition, she emphasized the importance of branding in marketing products or services.

Nyala Bisnis Competition: Dare to Scale Up, Step Up, Level Up

The Nyala Bisnis Competition, organized by Bank OCBC NISP and Qualita Company, ran from August 17 to September 26, 2023. The competition was open to all Jabodetabek-based MSMEs that had been in operation for at least one year and had marketed products in the beauty, F&B, and fashion sectors.

After registering, the 60 selected MSMEs received a two-week bootcamp from Bank OCBC NISP and Qualita Company. The bootcamp consisted of one week of workshops and one week of mentoring. The workshops covered topics relevant to MSMEs, such as business financial management, brand and packaging strategy, marketplace strategy, and social media strategy.

In addition to the workshops, participants also received mentoring from experienced trainers to help them develop their businesses. At the end of the bootcamp, competition participants were given a final assignment to create a new business plan, which was assessed by a panel of judges.

On September 26th 2023, a Presentation & Awarding session was held. The 10 finalists presented their business projections to the jury, and the winners of the competition were announced. The winners received prizes worth a total of IDR 28 million, in the form of sustainable packaging and cash, to help them grow their businesses.

This year, the Nyala Bisnis Competition was won by:

  • @darikebunkita, an F&B business that provides various organic and healthy products, starting from vegetables and fruit, Spices & Herbs, healthy snacks & beverages, and others.
  • @lapakcindo, a fish processing business ecosystem brand that focuses on the supply chain of ground fish, the main raw material in traditional Palembang cuisine. The brand also provides culinary education through cooking classes and sales at outlets.
  • @saladinkentangmagic, a company that produces convenient potato-based food toppings and snacks for busy mothers who care about their family's health.

“Congratulations to the winners! We are pleased to have partnered with Bank OCBC NISP to support Indonesian MSMEs to #LevelUp. We believe that sustainable packaging is one way that MSMEs can increase their competitiveness and have a positive impact on the environment,” closed Lulu Bong.

Overview of Bank OCBC NISP
Bank OCBC NISP was established in Bandung in 1941 under the name Nederlandsch Indische Spaar en Deposito Bank. As of 30 June 2023, Bank OCBC NISP serves customers through 199 office networks in 54 cities in Indonesia. Furthermore, customers could conduct transaction through the Bank's 491 ATM, more than 90,000 ATM networks in Indonesia, and connected to more than 600 OCBC Group ATM networks in Singapore and Malaysia. Bank OCBC NISP also serves customers through various digital channels, including mobile banking and internet banking – both for individuals and corporations. Bank OCBC NISP is one of the banks with the highest credit ratings in Indonesia, namely AAA(idn)/stable from PT Fitch Ratings Indonesia.

Brand & Communication Division, Bank OCBC NISP

Brand & Communication Division
OCBC NISP Tower, Jl Prof Dr Satrio Kav 25, Jakarta 12940
Tel: 021- 25533888; Fax: 021-57944000
brand.communication@ocbcnisp.com
Website : www.ocbcnisp.com

Aleta Hanafi
Division Head
aleta.hanafi@ocbcnisp.com,
Mobile: 62-8119860068
Novi Henriatika
Publicist
novi.henriatika@ocbcnisp.com
Mobile: 62-8119860068

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