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#TAYTB (Tidak Ada Yang Tidak Bisa) Live Stream Fest is the First Online-Based Festival in Indonesia!
Jakarta, April 4, 2020 – Samara Live, MRA Media and Bank OCBC NISP held #TAYTBLiveStreamFest- the first online live streaming event in Indonesia which features famous influencers and artists. This event is designed to implement new approach for media to conduct live event during this COVID 19 pandemic.
Through this event, viewers will be entertained with live music concerts from Indonesia’s best musicians as well as learning new skills such as cooking or improving parenting skills and performing exercise from the best practitioners that are known in their industry. This streaming festival will also invite audience to actively join quizzes that are expected to inspire and live up people during #DiRumahAja.
#TAYTBLiveStreamFest collaborates with Yayasan Benih Baik inviting people to support all parties in helping marginal communities that are impacted by COVID-19. This assistance will be distributed in a form staple food package and direct financial relief or known as Bantuan Langsung Tunai - BLT to provide support during the Covid-19 pandemic, so they able to stay at home #SelamatDiRumah.
Realizing that COVID-19 pandemic has caused major economic disruption and posed challenges for all business sectors ; various business sectors needs to adapt to the existing conditions, especially the entertainment sector. Several Indonesian and foreign concerts have to be postponed from the original schedule and therefore, digital live streaming programs helps to provide relevant, accurate and entertaining information through creative content. This is expected to inspire people to keep doing Social Distancing as a spread prevention of Corona virus (COVID-19).
Samara Live (IDEAFEST), a subsidiary of PT. Elang Mahkota Teknologi (EMTEK) in collaboration with MRA Media and Bank OCBC NISP presented the First Online-based Live Streaming Festival: #TAYTB Live Stream Fest which was held on April 4th – 5th, 2020 at 08.00 - 00.00 WIB. Presenting variety of entertaining, inspiring and insightful performances such as, #TAYTB Live Talks, Live Music, Live Familly, Live Wellness, Live Comedy, and Live Party.
"We are trying to create a new alternative in Indonesia’s event industry, a digital-based event. There are not only one, but three types of entertainment, which includes Music, Talks, and Workshop. In future, this can be utilized as a new event industry in Indonesia. To deliver this idea, we will keep prioritizing engagement, experience, and also its distribution", said the CEO of Samara Media & Entertainment, Ben Soebiakto.
#TAYTB Live Stream Fest carried #SelamatDiRumah, #LiveStreamFest, and #NyambatIndonesia as it’s hashtags out, which aims to shift the entertainment trend from live event industry to live streaming as its new entertainment platform, replacing offline events during this hard times of COVID-19. This program aims in promoting educational and entertaining information, as well as encouraging audience interaction, through comprehensive experience, by inviting Indonesian musicians, comedians and professional experts in their fields including financial experts, all-join to confront the Corona-virus Disease (COVID-19).
The event will be participated by more than one hundred speakers, comedians, and musicians who will enliven #TAYTB Live Stream Fest. Among others:
- The TAYTB Live Talks program: Najwa Shihab, Wishnutama Kusubandio, Chatib Basri, Aakar Abyasa Fidzuno, Christian Rijanto, Cynthia Wihardja, Axton Salim, Ninuk Mardiana Pambudy, Mikhael Gaery Undarsa, Rachel Vennya, Erastus Radjimin, Yenny Wahid, Brian Marshall, William Tanuwidjaja, Juki, Andi F. Noya, Salman Subakat, and Destya Pradetya. The Live Music program will be enlivened by Titi DJ, Vidi Aldiano, Mikha Tambayong, Calvin Jeremy, and UN1TY.
- The Live Comedy program will be enlivened by Arya Novrianus & Coki Pardede, Dani, Adriano Qalbi, Dono & Firza, Tretan Muslim, Cameo Project, Dustin & Priska, Awwe, Barry Williem, David Nurbianto, Gamila Arief, MLI Allstar, Pandji Pragiwaksono & Marshel.
- The Live Party program will be enlivened by Feel Koplo, Om Leo, Pon Your Tone, Future 10, and Zodiac. The Live Family Program: Arimbi Nimpuno, Ario Pratomo and Nucha Bachri, Nazla Alifa, Evelyn Gasman, Yuda Bustara, while the Live Wellness Program will be enlivened by Lisa Samadikun, Diwien Hartono, Imel Wiseso, Laila Munaf, Raden Prisya, and Adjie Santosoputro.
Audiences could simply watch all of these live performances at their house and consecutively at #TAYTB Live Stream Fest, through free live streaming at Vidio application or website www.vidio.com.
"With this event we also invite the audience to donate through BenihBaik.com, where all donations collected on this concert will be distributed as Bantuan Langsung Tunai (BLT/Immediate Cash Assistance) or basic foodstuffs for numbers of individual in need, especially those who do not have regular fixed-income, but forced to stay at home in order to lessen the spread of COVID-19. We hope it could ease the worries they had about meeting their daily living cost," said Head of Business Growth at MRA Media, Iwet Ramadhan.
In line with the entertainment industry, banking industry also continues to strive and look for unusual ways of helping customers, in achieving their financial aspirations with banking solutions that meet these challenging needs. Understanding the Bank's commitment to grow through knowledge, Bank OCBC NISP invites people to be a lot more positive and encourages the spirit of Tidak Ada Yang Tidak Bisa, amidst these struggling conditions. We do understand how COVID-19 had caused major economic fluctuation, but Bank OCBC NISP tries to influence people on making a good use of their time, according to hashtag #SelamatDiRumah to get new knowledge, especially on financial management. Therefore, at #TAYTB Live Stream Fest, Bank OCBC NISP presented investment management education in the #TAYTB Live Talks program. Through this program, people could get information on the latest market trends,economics strives, business inspiration, and tips on maximizing the Banking From Home solution from Bank OCBC NISP, so that people could use their spare time at home to learn and enrich their knowledge, especially in relation to finance, to preserve and invest their funds, to eventually be financially independent.
"Through educational and inspirational events presented by#TAYTBLiveStreamFest, we want to spread positivity so that people are finally able to increase their self-ability, even when they have to stay at home, as well as become a persistent, tough, and progressive individual so they could join us in #NyalakanIndonesia, because we believe that Tidak Ada Yang Tidak Bisa. #SelamatDiRumah means you could learn about financial matters during the COVID-19 crisis while having lunch at home, through #SelamatDiRumah we could see how the latest market grows, then talk with financial experts, and through #SelamatDiRumah we could be financially independent with the Banking From Home solution from Bank OCBC NISP. You could access them all through our mobile banking services, such as ONe Mobile or our Nyala solutions," said Head of Strategy and Innovation of Bank OCBC NISP, Ka Jit.
Inviting people to donate through BenihBaik.com, Ka Jit also said "The COVID-19 situation in Indonesia has placed a heavy burden on several vulnerable groups, for that as a form of support, Bank OCBC NISP also invited people to participate in donating with a target around Rp 200 million through Yayasan Benih Baik in a convenient way. Every time the Nyala service is opened through Bank OCBC NISP's #BankingFromHome solution, ONeMobile, customers can directly donate Rp200,000.- for tackling the impact of COVID-19 pandemic. Incoming donations will be donated in the form of Bantuan Langsung Tunai (BLT) and basic foods to those affected by COVID-19."
#TAYTB Live Stream Fest, we expect to be an inspiration and medium of entertainment for people whose stayingat home in the middle of quarantine to break the chain of the spread of Corona virus (Covid-19), as well as a means toand equally strive to help various parties who need help due to the Corona virus pandemic (Covid-19).
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ABOUT SAMARA LIVE
Samara Live, the organizer of Ideafest, Wonderfest, and Meranoia Festival, is an event promoter company that committed to presenting new, different, and relevant experiences, especially for the young age segment. As part of Samara Media & Entertainment, a subsidiary of EMTEK, Samara Live provide a complete and comprehensive experience, supported by integrated media ecosystem.
ABOUT MRA MEDIA
MRA Media is a media publishing company with 10 brands in it, Cosmopolitan Indonesia, Harper's Bazaar Indonesia, Her World Indonesia, Mother and Baby Indonesia, CASA Indonesia, Radio HARD Rock FM Group, Trax FM Group, I Radio Network, Cosmopolitan FM, and Brava Radio. This ten (10) brand make MRA Media known as media that focus on entertainment and lifestyle, targeting various segments of the community, and become an on-stop solution for your media needs.
ABOUT BANK OCBC NISP
Bank OCBC NISP was established in Bandung in 1941 under the name Nederlandsch Indische Spaar en Bank Deposit. As of December 31, 2019, Bank OCBC NISP serves its customers through 283 office networks in 57 cities in Indonesia, equipped with 669 Bank OCBC NISP ATM units that can be accessed in more than 195,000 ATM networks in Indonesia, as well as connected with more than 766 OCBC ATM networks Groups in Singapore and Malaysia. Bank OCBC NISP also serves its customers through digital channels, including mobile banking and internet banking, both for individual and corporate. Bank OCBC NISP received an idAAA (stable) rating from PT Pemeringkat Efek Indonesia (PEFINDO) and AAA (idn) / stable from PT Fitch Ratings Indonesia.
Contact info :
Asteria Elanda
Public Relations Manager
MRA Media
Ph: 021 – 27651717/ 8
M: +62 812 9464 4419
Skriptina Erawati
Public Relations
Assistant Manager
MRA Media
Ph: 021 – 27651717/ 8
M: +62 811 170 562
Duhita Rahma Mahatmi (Gandis)
Public Relations & CSR
Bank OCBC NISP
Ph: 021-25533888
M: +62-8111071069
